Privacy Policy

When you visit or use our Site, or place an order, we collect the following types of information:

a) Device & Usage Information

• Information about your device and internet connection (e.g., IP address, browser type, operating system, time zone).
• Information about how you use the Site (pages visited, products viewed, search terms, referring/exit pages, date/time stamps).
• Cookies and similar tracking technologies used to recognize you and your device.

b) Order & Transaction Information

• When you place an order, we collect your name, billing address, shipping address, email address, phone number, payment method details (via our payment processor) and items ordered.
• We may also collect customer support communications.

c) Additional Information

• If you create an account or subscribe to newsletters, we may collect username, password (securely stored) and your preferences.
• If you contact us (via email, phone or chat), we may collect the information you provide (for example, questions, feedback).

We use the personal data we collect for the following purposes:

• To process and fulfil your orders (including payment processing, shipping, delivery confirmations and invoices).
• To communicate with you (order confirmations, shipping updates, customer service).
• To screen for fraud and ensure the security of our Site and services.
• To improve and optimise our Site (for example, by analysing how users browse and interact with it).
• To send you marketing communications, if you have opted in (you may opt-out at any time).
• To comply with legal obligations and enforce our terms and conditions.

We may share your personal information in the following ways:

• Service providers & third parties: We engage trusted third-party service providers (for example, payment processors, logistics/shipping partners, marketing platforms, analytics providers) to perform services on our behalf. These parties may access your data only as needed to perform their functions and are obligated to protect your information.
• Legal and regulatory disclosures: We may disclose your information if required by law, regulation, legal process or governmental request, or to protect our rights, property or safety of others.
• Business transfers: If AKSH FASHION is involved in a merger, acquisition or sale of assets, your information may be transferred as part of that transaction.

We will retain your personal data for as long as necessary to fulfil the purposes outlined above, unless a longer retention period is required or permitted by law. For example, we may retain your order history for bookkeeping and tax compliance purposes.

Our Site uses cookies and similar technologies to collect device and usage information. You can set your browser to reject cookies, but this may affect your ability to use certain features of the Site. We also use analytics and advertising services (for example, Google Analytics) to help us understand how users interact with the Site and to deliver relevant marketing.

Depending on applicable law, you may have the right to:

• Access the personal data we hold about you.
• Correct or update your personal data.
• Request deletion or restriction of your personal data (subject to legal exceptions).
• Withdraw your consent for marketing communications.
• Object to processing where we are relying on legitimate interest.

If you wish to exercise any of these rights, please contact us at the details provided below.

Your information may be processed and stored in India or in other jurisdictions where our service providers operate. By submitting your information, you consent to such transfers.

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Our Site is not directed at children under the age of 18 years. We do not knowingly collect additional personal data from children under 18. If you become aware that a child has provided us with personal data, please contact us and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal/regulatory reasons. We will post the updated policy on our Site and indicate the effective date. We encourage you to review this page periodically.

If you have any questions about this Privacy Policy or our data practices, please contact us at:

AKSH FASHION
Email: [email address]
Phone: [phone number]
Address: [Address here]